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Leveraging Your CFO/CMO Value Link
June 24, 2008
Under the strain to meet short-term financial goals, companies often
short-change investments in advertising, employee training, and other efforts to provide a more rewarding customer experience. Accenture’s Brian McCarthy explains how CFOs and CMOs can work together to better leverage intangible assets and together generate value. See related Business Finance article: “Two Cs in a Pod.”
Leveraging Your CFO/CMO Value Link
To ensure that business will continue to roll, customers should be treated like a royalty. Let us face it, they are the ones that is keeping the business afloat. Without them, we will not exist. Hence, in everything that we do, the mindset should be "this is for the customers".