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Leveraging Your CFO/CMO Value Link
June 24, 2008
Under the strain to meet short-term financial goals, companies often
short-change investments in advertising, employee training, and other efforts to provide a more rewarding customer experience. Accenture’s Brian McCarthy explains how CFOs and CMOs can work together to better leverage intangible assets and together generate value. See related Business Finance article: “Two Cs in a Pod.”
In these trying times, the
In these trying times, the top level management must work hand in hand to ensure efficient utility of resources, be it manpower or cash assets, and in this case the intangible assets can be better utilized when leveraged properly.