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THE CFO EDGE: Brewery Uses Causal Forecasting to Shift Management Discussion

June 9, 2010

by Jack Sweeney

in

MillerCoors’ move to causal-based forecasting is helping the company to better zero-in on what is driving the business, says senior manager Kevin Nitz. .

At MillerCoors, Transformational Forecasting Begins With Shift to "Causal" Discussion | Source: The Big Fat Finance Blog.

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Average: 6.5 (2 votes)

Forecasting traditionally

On March 22nd, 2012 Andrew Syllen (not verified) said:

Forecasting traditionally was based less on concrete and comprehensive data than on face-to-face meetings and common sense. - Paul Perito

A closer integration through

On March 12th, 2012 Carl (not verified) said:

A closer integration through state of the art demand planning and forecasting these potentials and develop a transformational plan to achieve supply chain, the process of implementing a transformational forecasting and demand-planning solution, blending advanced analytics. The transformational inefficiency is higher for analysts who have a shorter history of following a stock. - lead generation