THE CFO EDGE: Brewery Uses Causal Forecasting to Shift Management Discussion

June 9, 2010

by Jack Sweeney

MillerCoors’ move to causal-based forecasting is helping the company to better zero-in on what is driving the business, says senior manager Kevin Nitz. .

At MillerCoors, Transformational Forecasting Begins With Shift to "Causal" Discussion | Source: The Big Fat Finance Blog.

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