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Secrets of a Recession-Proof Business
October 9, 2008
In 2001, there were 1463 private jet aircraft registered in the US. Today, there are more than 17,000---a 1300% increase. Meanwhile, the growth of jet charter services appears to be recession proof. Or at least that’s what Halcyon Jets Founder and CEO Gregory Cohen told us in this recent interview.
Losing customers through
Losing customers through neglect or sloppiness is especially painful in tough times. The cost of replacing them is higher and the difficulty of replacing them greater. This is the time to increase the frequency and quality of communication with customers, to reward their loyalty, to incentive-ise their patronage. It is amazing to me just how bad most salespeople and business owners are at this, even in good economic times!
Understanding Finance for
Understanding Finance for Business can also help you understand your options for getting the money you need to start or grow, and can also introduce you to potential sources of finance - see the page in this guide on sources of equity finance.