How to Realize Merger Synergies

July 15, 2009

Susan Dettmar Cypra, principal, Archstone Consulting explains what steps companies need to take to better realize the revenue and profit gains a merger or acquisition promises to deliver.

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One plus one makes three:

One plus one makes three: this equation is the special alchemy of a merger or an acquisition. The key principle behind buying a company is to create shareholder value over and above that of the sum of the two companies. Two companies together are more valuable than two separate companies - at least, that's the reasoning behind M&A.

Very interesting video but

Very interesting video but may I make a humble request that in the future you not make your streaming videos ‘auto-play’ on page open. Everyone in the office just turned to look who was disrupting the morning meeting. If you get me fired you’ll lose a dedicated fan!

When acquiring a business a

When acquiring a business a synergy can be undertaken in theoretical tabletop planning and development. This is actually an important aspect when considering a merger, without it, it makes little sense and high risk.