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Focus on Growth, Not Cost Control

January 12, 2012

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Finance executives have been focused on cost and cost control throughout the enterprise, but it may be time to invest in the capabilities finance can bring to the table to drive growth, says Paul Boulanger, managing director of Accenture Management Consulting's Finance and Enterprise Performance practice.

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Growth is the right answer

On January 17th, 2012 Tom Hood (not verified) said:

We have a saying around here that you can't cut your way to success. The right strategy is a mixture of both - good cost control and strategic cuts of non-performing assets (yes even human ones) AND a focus on opportunities. Thanks for video and reminder to all of us.

The best CFOs are bean growers and not just bean counters.

Here is our post on How to adopt a Moneyball mindset:
http://www.cpasuccess.com/2011/11/how-to-adopt-a-moneyball-mindset.html

Tom

Thanks for the video. I

On January 13th, 2012 Virtual Stock Trading (not verified) said:

Thanks for the video. I could not agree more. In simple terms, profit is revenue minus expenses. Rather than cutting down expenses (in which case you compromise quality), the goal should always be to increase revenue to increase profit. But in some situation, cutting down cost may be easier than attaining growth.