At some risk but to be true to myself as a blogger, I am wondering if the many references and articles of the CFO's emerging role as a "trusted advisor" is more hype than reality.
In recent months I have read several articles and research studies alleging this emerging CFO role is actually happening. In an article written by Gianni Giacomelli, senior vice-president at Genpact, titled “Can a CFO Innovate?” he states:
"Modern financial executives are moving toward a more central and expanded role as stewards of the company’s longevity, using the finance function to enable growth, especially in new markets and in response to market changes. For those who are ready for change, the new finance is an exciting and rewarding way to help shape a more intelligent enterprise that is better connected to the market and its customers."