Leading companies are squarely focused on taking advantage of new economic growth and increasing their market share and revenue. To do so and win, there must be a strategy behind each initiative, objective, and repeatable and measurable ways to execute.

This systematic approach is not always taken when selecting investments, making it difficult to understand the total financial implications. Finance and operations executives must lead in this area and avoid falling into chaotic, ad-hoc, cumbersome and inaccurate investment planning processes.

Financial and strategic planning professionals need to position themselves as leaders and adopt emerging best practices to stay relevant and competitive. Traditionally, these professionals have been slow to embrace new technology tools, especially in the area of strategic or investment planning applications.

This is partly due to a lack of knowledge of the alternatives and because organizations are not always apt to allocate the necessary funds for the purpose-built tools needed to support these critical initiatives. Finance can overcome these roadblocks with the right approach.

Finance executives are in the unique position to not only crunch numbers, but also be agents of change. They can lead their companies to better strategic investment planning results with a clearer picture of the return on investment (ROI).