The "OODA Loop," which stands for "observe, orient, decide, and act" was devised by Col. John Boyd as a military strategy, but is now being used in companies' decision-making processes.
Observe, Orient, Decide, and Act [1] | Source: The Big Fat Finance Blog [2].
Links:
[1] http://bigfatfinanceblog.com/2009/06/15/observe-orient-decide-and-act/
[2] http://bigfatfinanceblog.com