A CFO's Guide to Analytics

A Business Finance Influencers Webcast

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Over the past two years, analytics has emerged as an important management discipline. From The Harvard Business Review to BusinessWeek, it is being touted as a way for organizations to improve accuracy and speed while delivering significant competitive advantage.

While adoption has largely been driven by forward thinking CEOs, CIOs and CMOs, analytics is reaching the office of the CFO. This Webcast from Business Finance and SAS will provide you with the knowledge needed to chart the right analytic performance management strategy for your organization.

Why analytics? Why now?
The rise of analytics in finance is driven by two factors:

Many CFOs have seen how their peers are benefiting and are rightly asking if there can be comparable improvements for finance.
The second is recognition that many have implemented the foundational components of performance management (i.e. budgeting and planning, consolidation, scorecards and dashboards) and are beginning to ask “what next?”

Gain practical insights
During this Webcast, two of the market's most influential thought-leaders on performance management will explain how analytics can help you go beyond just managing performance to improving it. You’ll also hear a real-world story from an organization about their adoption of analytics and how they successfully addressed the change management challenges.

Discussion topics

Are you ready to step up?
Do you have a clear understanding of how or where finance can benefit from analytics?
Do you understand the journey or evolution?
Do you have sufficient information to start the process?

Featured speakers

Craig Schiff, President and CEO of BPM Partners
BPM Partners is the leading independent authority on business performance management solutions. Schiff was the first to define BPM 2.0 and the significant impact analytics will play in finance.

Jeff Hoffman, Senior Vice President of Customer and Marketing Intelligence, Chubb Group of Insurance Companies
In 2001, Hoffman embarked on analytics initiative. He will share how Chubb overcame data sourcing and preparation challenges, change management issues and how they developed the confidence of various business units.

Jonathan Hornby, Director of Global Performance Management Product Marketing, SAS
SAS is the leader in business intelligence and predictive analytics software. Hornby will detail the kind of returns organizations have achieved by deploying advanced analytics, discuss techniques proven within finance, and suggest approaches you can adopt quickly to make an immediate impact.