The following article is adapted from Predictive Business Analytics—Forward Looking Capabilities to Improve Business Performance, by Lawrence S. Maisel and Gary Cokins (John Wiley & Sons, 2013).   Think of analytics as a toolbox. One screwdriver of a particular size and style isn’t going to build you a chest of drawers, much less so in the hands of an inexperienced carpenter. Many organizations have often introduced or at least recognize the need for an analytical ...

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