Integrating Cost and Price to Drive Growth

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Slashing costs across the board might have worked during the recession, but to reignite growth in a time of uneven demand means aligning price and costs. Accenture’s Greg Cudahy talks to Business Finance about how companies can best optimize pricing in an era of permanent volatility, grow more cost-effectively, why cost-cutting programs are often unsuccessful and how to manage unanticipated economic jolts faster and more intelligently. Don't miss Business Finance's interview with Greg Cudahy Q&A: The Role of Price and Cost in Driving Growth.

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