wiredFINANCE: College Mindset List: Prepare for the Next Wave of Workers

September 2, 2010

by Alan Radding

The next generation of workers -- and customers -- are now in college, and they have demands that will force you to change how you talk to them, manage them, and sell to them. Beloit College’s College Mindset List gives you an idea of what to expect.

Meet Your Organization's Future | Source: The Big Fat Finance Blog.

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Reaching out via social media

We've found that the omnipresent cell phone is playing the most important role in reaching students and early jobbers .. social media is absolutely where it's at, but make sure that you're fully optimised for mobi if you're keen to get in front of this audience .. they're on the move and simply do not fall into the old PC / desktop environment. Everything's happening on their Androids, Blackberries and iPhones these days.

Communicating

Two words .. web2.0. Talking to these kids opens a new paradigm. Unless we're able to hit Facebook and Twitter we ain't going to get their buy in.