wiredFINANCE: CFOs Enjoy Big Operating Income Boost From Small Price Increase

"I agree with the above poster that risk analysis often lacks clear context of the situation and environment of those parameters. I think it takes a leadership team that has very clear focus and vision of their industry to best interpret what the risks really are. This is why I always want my managers, at all levels, to get out into the field a few times a year, at least. To see whats going on at the base level of consumer and sales."

I found this on another forum, and I think it really points out what is happening in this article.
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