THE FINANCE TRANSFORMATION:Volcanic Ash Crisis Highlights the Importance of Adaptability

Companies spend so much time trying to accurately forecast, that they can forget about the importance of adaptability. This past week's events underscore the need for it. After all, who could have predicted that volcanic ash would stop air traffic in Europe for almost a week? It surely wasn't in most companies' forecasts, yet they had to react to the situation.

Adapating vs. Forecasting | Source: The Big Fat Finance Blog.