THE FINANCE TRANSFORMATION: OODA Loop Helps Companies' Decision Making

Actually, Boyd often emphasized that the OODA Loop wasn’t so much about speed as it was about tempo. I’m writing my dissertation on Boyd’s thinking and how it could be applied to counterinsurgency. He was particularly interested in the offense, as practiced especially by Blitzers (the Germans in France in May 1940, the Americans in Iraq in April 2003) and by insurgents (Lawrence of Arabia, Mao Zedong). He said much less about how to counter a blitzkrieg or an insurgency, but surely there must be an application there. What good is a theory that works only when you’re playing offense? Blue skies!