THE CFO EDGE: Aon CFO Explains the Importance of Organic Growth
March 22, 2010
Aon CFO Christa Davies has a metric of choice as the company focuses on organic growth: return on invested capital (ROIC). For its part, Aon has in the past counted on the all-popular metric to help the firm measure the success of its many acquisitions. However, when it comes to stimulating organic growth within a recession, ROIC has become increasingly integrated with Aon's financial planning.
Aon CFO Christa Davies Touts the Fruits of Organic Growth | Source: The Big Fat Finance Blog.























For its part, Aon has in the
For its part, Aon has in the past counted on the all-popular metric to help the firm measure the success of its many acquisitions. However, when it comes to stimulating organic growth within a recession, the metric has become increasingly integrated with Aon’s financial planning.